Evaluation question 4

How did you use new media technologies in the construction and research, planning 

and evaluation stages?

Evaluation question 3

What have you learned from your audience feedback?

Evaluation question 2

How effective is the combination of your main product and ancillary texts?

 

Evaluation question 2 from louisruss12

Evaluation question 1

In what ways does your media product use, develop or challenge forms and
conventions of real media products?

Finished Digipak

Finished Music Video

Here is our final music video:

Audience feedback on final music video

We showed our final music video to a group of people, some including some of the people who watch the rough cut, therefore this means they had an opinion on the improvements we made.

Firstly, the improvements in the black background singing shot to the dolly and white background is very good. These new shots are much better quality and also fit better into the narrative and theme of the song/rest of the video. They also felt that we successfully shorten the escalator scene so it was shorter but more effective; one person said that in this case less is best. Based on this feedback I feel very confident about our final music video as it seems that its a big improvement from the rough cut.

Further positive feedback has that the effects like split screen and transitions where very good and were not over used and put in the wrong places. They felt that every one was strategically placed to give an effect in the music video. This is very good feedback as this is exactly hat we done; I carefully placed every feature in the video to portray a meaning in the video like how fade to white is used to show a new day etc.

We did receive some negative feedback, this was that the lip syncing was not perfect in some places. We did know this was an issue later on in editing but it was too late to re-film; this lip-syncing errors was sometime due to mispronouncing the words as different people say words differently. Furthermore the artist is american and Shelby is english so there could be some differences in mouth movements. We are happy with this negative feedback as this is something minor compared to if we got criticism on thinks like editing and effects.